As of August 2024, Luka Dončić has a net worth of around $25 million, largely due to his substantial NBA salary and endorsement deals. His current salary is $40,064,220, and with his recent 5-year, $207 million max contract extension, he now earns an average of $43,031,940 per year, which breaks down to approximately $524,390 per game. This places him among the top earners in the NBA. Additionally, Dončić’s endorsements with brands like Air Jordan, Panini, and NBA2K contribute an extra $6-10 million to his income.
About Luka Doncic
Luka Dončić (/ˈluːkə ˈdɒntʃɪtʃ/ LOO-kə DON-chitch;[1] Slovene: [ˈlùːka ˈdòːntʃitʃ]; born 28 February 1999) is a Slovenian professional basketball player for the Dallas Mavericks in the NBA. Known as “Luka Magic,” he also plays for the Slovenian national team and is considered one of the greatest European players ever.
Born in Ljubljana, Dončić is the son of Mirjam Poterbin, who owns beauty salons, and Saša Dončić, a basketball coach and former player. His mother is Slovenian, while his father is a Slovenian of Serbian descent from Kosovo. His parents divorced in 2008, and his mother was granted custody.
Dončić was introduced to basketball at a very young age, touching a ball when he was just seven months old and playing with a miniature hoop by age one. He played various sports as a child, including football, which he stopped playing when he grew too tall. At seven, he began organised basketball at a primary school in Ljubljana. He often played against older children, which he found challenging but rewarding.
Also Read: Sachin Tendulkar Net Worth 2024: Businesses, Investments, Income
Dončić looked up to Greek player Vassilis Spanoulis and wore number 7 at Real Madrid in his honour. He also admired American player LeBron James.
In July 2023, Dončić got engaged to his long-time girlfriend Anamaria Goltes, and their daughter Gabriela was born on 1 December 2023.
He speaks four languages: Slovenian, Serbian, English, and Spanish, having learned Spanish after joining Real Madrid.
In 2017, Dončić signed a two-year deal with Nike. By December 2019, he had a multi-year endorsement with Air Jordan, which included his signature shoe, the Jordan Luka 1. On 14 July 2021, he was announced as the cover athlete for NBA 2K22. In 2023, he extended his deal with Jordan for six years.
Dončić’s 2018–19 Panini National Treasures basketball card sold for $4.6 million in 2021.
Sports journalist Mina Kimes noted in April 2018 that Dončić enjoys gaming, particularly Call of Duty, FIFA, and Overwatch. He reached the “Grandmaster” tier in Overwatch in March 2023 and became a top 500 player in the tank role in Overwatch 2. In the game, he plays as Zarya.
